The Leaky Bucket
Most service businesses are leaking profit — through costs they've stopped questioning, margins they've never properly tested, clients they've quietly lost, and revenue they've never asked for.
The Leaky Bucket is the show where we open a real business file and find out exactly where the money is going.
Each episode, Ian Morgan — Group CEO of MBS Accountants — works live through the finances of a real service business scenario. One company. Four sessions.
Costs, margins, churn, average order value. Every leak identified. Running total revealed.
No theory. No frameworks. Just numbers — and what they tell you when someone actually looks.
If you're running a service business turning over £500k to £10m and your accountant has never shown you this, this show is for you.
The numbers always reveal the leak.
The Leaky Bucket
RANK 13: The Numbers Behind Your Marketing
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Welcome to Episode 8 of The Leaky Bucket Podcast.
In this episode, I talked about how secretly struggling
entrepreneurs can get a better grasp of the numbers behind their marketing.
I explained how an incredible set of numbers from Google - 70, 10 and 2 - could prove the key to transforming your marketing; how to reverse engineer the entire process for success; and why setting your stall out clearly to potential customers is vital in order to clarify your marketing message.
Enjoy Listening and may your Business KEEP THRIVING!
-Ian Morgan
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To get in touch, please find us online here:
Want to know your Business Financial Health? Check this Score Card out!
Ian Morgan LinkedIn Account
MBS Accountants Website
MBS Accountants Youtube Channel to watch the Video of the Episode
We hope you enjoyed this episode
You can find out more about us using the links below
Know your Business Financial Health? Check this Score Card
Ian's LinkedIn Account
The Leaky Bucket Youtube Channel
MBS Accountants Website